Microsoft Should Refocus and Cut Smartphone Losses - weemsgessarcidigh
Microsoft is happening track to launch the completely reengineered Windows Phone 7 platform later this year and try out to recapture some of the exploding smartphone market. However, in the ignite of the abyssal failure of the Kin, and shadowing on the heels of the set up of the iPhone 4 and awesome Android handsets ilk the EVO 4G and Droid X, Microsoft may want to reconsider whether this is even a battle worth fighting.
In an perfect existence, Microsoft would have led the smartphone revolution from day one. With a dominant purpose in enterprise host operating systems and electronic messaging, and a essential monopoly happening the desktop operating system and position productiveness software, IT seems like it should accept been a natural propagation of what Microsoft already offers to extend that same functionality to a mobile platform like a smartphone.
However, Microsoft is much slow to catch the moving ridge. Piece Microsoft was nerve-racking to grasp whether this mobility thing was hither to stay, RIM developed the Blackberry bush, established its stake in the marketplace, and became substitutable with mobile enterprise messaging and communication.
After the stumbling attempts of previous Windows Mobile platforms, Microsoft has gone back to the draught dining table to develop a totally untried perambulating Atomic number 76 from scraping rather than nerve-racking to habitus an incremental upgrade on a shaky foundation. That is laudably, but information technology may also be too late.
Microsoft had a prime chance to jump into the smartphone express lane if it had beat KO'd HP to purchase Palm. The Palm brand may take up faltered, but the WebOS mobile operational system it improved is technically superior in some ways to competing platforms, and presents an opportunity to curve to the front of the smartphone line if it is in effect packaged and marketed.
Granted, there is money to be made by Microsoft if it could enchant a significant share of the smartphone market. Ultimately, though, whatever small income Microsoft might generate from licensing fees for Windows Phone 7 is non A epochal to Microsoft's bottom argumentation as making sure mobile users trust on Exchange and Microsoft Post regardless of which smartphone they use.
Even after organism fundamentally absent from the smartphone fray for the past year or two, Microsoft has managed to hold on to third place tooshie RIM and Apple. That says something about Microsoft's power to keep goin or regain market share. However, Microsoft has been plummeting while Android has been skyrocketing, so carry those platforms to pitch-flop.
Possibly Microsoft should consider cutting its losses and refocusing its efforts? If Microsoft would give its vast resources to developing the apps and working with the different smartphone platforms and handset manufacturers to embed homegrown support for its backend software and services into virtually all smartphones, it would have a much broader impact on Microsoft's use in the smartphone arena than solitary delivering those capabilities on its ain small piece of the smartphone pie.
Microsoft should have been the king of the smartphone securities industry. Microsoft could have rebounded and captured a dominant part of the smartphone grocery. But, "shoulda, coulda, woulda" doesn't pay the bills and Microsoft's efforts in the smartphone sports stadium seem to be a money pit offering little return.
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Source: https://www.pcworld.com/article/507659/microsoft_should_refocus_and_cut_smartphone_losses.html
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